House Profile
Creed: Two Centuries of Royal Fragrance
From tailors to perfumers — the Creed family legacy
July 2026 · 10 min read
Since 1760, the House of Creed has created bespoke fragrances for royalty, heads of state, and cultural icons. We trace the remarkable history of the world's most revered fragrance house.
The House of Creed was founded in 1760 when James Henry Creed opened a tailoring shop in London. What began as dressing Europe's elite soon evolved into composing fragrances for emperors and kings.
Queen Victoria appointed Creed as her official supplier in 1854. Over the centuries, the house has dressed and scented everyone from Winston Churchill to modern cultural icons.
Today, Olivier Creed and his son Erwin continue the family tradition — each fragrance still hand-weighed, still composed with the same obsessive attention to raw materials.
At Biris, we carry Creed not because it is famous, but because it remains the benchmark against which all masculine luxury is measured.